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The formation and evolution of a heterogeneous flow and flow reversal are examined in highly elastic, gel-like wormlike micelles (WLMs) formed from an amphiphilic triblock poloxamer P234 in 2M NaCl. A combination of linear viscoelastic, steady shear, and creep rheology demonstrate that these WLMs have a yield stress and exhibit viscoelastic aging, similar to some soft glassy materials. Nonlinear shear rheology and rheoparticle tracking velocimetry reveal that these poloxamer WLMs undergo a period of strong elastic recoil and flow reversal after the onset of shear startup. As flow reversal subsides, a fluidized high shear rate region and a nearly immobile low shear rate region of fluid form, accompanied by wall slip and elastic instabilities. The features of this flow heterogeneity are reminiscent of those for aging yield stress fluids, where the heterogeneous flow forms during the initial stress overshoot and is sensitive to the inherent stress gradient of the flow geometry. Additionally, macroscopic bands that form transiently above a critical shear rate become “trapped” due to viscoelastic aging in the nearly immobile region. This early onset of the heterogeneous flow during the rapidly decreasing portion of the stress overshoot differs from that typically observed in shear banding WLMs and is proposed to be necessary for observing significant flow reversal. Exploring the early-time, transient behavior of this WLM gel with rheology similar to both WLM solutions and soft glassy materials provides new insights into spatially heterogeneous flows in both of these complex fluids.